Skyfire Horizon toolbar puts carriers into the mobile browser
Originally posted on Gigaom:
Ever since the iPhone came around, carriers have taken a back seat to Apple (s aapl) and Google (s goog) with their old portals and decks no longer central to the user experience. But Skyfire is trying to give them a chance to get in front of consumers again with a new mobile browser extension and toolbar called Skyfire Horizon, which is starting to roll out on select AT&T (s t) Android devices like the LG Escape.
Horizon is somewhat interesting from a technical standpoint since browser extensions are something we don’t see in mobile. And it provides some usefulness in the browsing experience. But the way it’s implemented can come off as bloatware.
Horizon will come pre-installed in the stock browser but can be turned off by users. It will sit along the bottom of the browser offering up third-party services, such as sharing buttons for Twitter and Facebook (s fb) and tools for calling up content from Amazon (s amzn), IMDb, Yelp (s yelp) and other services.